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Apple, Why Do You Hate Adobe Flash So Much?
It must have been the summer of 85 (not sure what season, it just sounds better), my mother owned Precision Typing, a small typesetting and graphic arts company in Anaheim California. She used to have this gargantuan typesetting machine that filled a quarter of the office. Sixty five grand is what it cost and this was back in the eighties. Black monitor with green type, that didn’t even come with a cup holder.
That summer my mom purchased her first Macintosh computer. I still remember that little trash can on the desktop and the must have been 7inch monitor that my mom successfully did graphic arts on. At the time I only played a golf game on it.
Since the 80’s Apple has fueling designer and developer creative mojo with continuous innovation and ease. You are a designer, you used a Mac and it was as simple as that. Us designers and people in the advertising agencies stuck with you, when you were practically a virus and your stock suffered significant dropage, we supported you.
So now you have the iPhone. Besides the fact that I can barely hold a call on it and if myself and the other party are both using it, that is almost a guarantee of a dropped call. That is another article for AT&T. My real problem with you isn’t the connection; it is your stubbornness to allow Adobe Flash. We all know, including Adobe, that adapting Flash to your Safari browser and iPhone apps is almost as simple for you as flipping a switch. Yet you refuse.
I can see what I think is your side regarding iPhone apps. Currently the only people who can develop an iPhone app needs to have a Mac in order to run your SDK software. The few do not are using horrible hack SDK software or installed your OS Leopard on their PC in a hack fashion and against your will. So I can see you wanting to keep developers buying Apple computers even though it seems lately you dropped a bit and Windows picked up a bit (bllllah sorry threw up a bit in my mouth).
I can also see your wanting to keep the SDK software because Flash isn’t the most reliable, however it has greatly improved and with the right attention, it would flourish on your devices. I can see a bit of a reason why you would want to keep it completely in your software platform, so annoying as it is, I am trying to make piece with that.
This is the part I do not understand. What is your avoidance of the flash media player for web browsing? You already command millions of people who search the web using your iPhone Safari browser. Yet you hold many sites back because you do not allow Flash. Last time I check 70% of video is still played using Flash. The entire development community has been buzzing for recently months because we thought the new iPhone would have Flash integration and now we find out the new iPad will not. So millions of people will have almost a laptop size screen and a lot of website’s functionality and ad space won’t be viewable. So what gives Apple? Adobe Flash has been a part of the web like it or not since 1996.
I think personally want a world filled with HTML 5 and not flash and you want people to purchase iPhone app games and other applications from your App store versus people using the current enormous amount of Flash ones already on the Internet. The sad part of this whole story is that your business model was the anti corporation. Let Microsoft look like the evil corporate capitalists while you take over the indie scene for all of those years. Why kill user’s experiences who are paying a fortune for your product just because you of your profit margin? Aren’t you better than this?
About the Author
Dashal.com is a web development, branding and advertising firm located in Los Angeles, CA
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